The 1968 Mustang Coupe

The 1968 Ford Mustang Coupe: A Rising Star in the Collector Car Market

The 1968 Ford Mustang Coupe is more than just a car, it’s a cultural icon. With its classic design, strong performance, and rich history, this model has captured the hearts of car enthusiasts for over 50 years. As we move into the end of 2024 we might see a spike in the popularity of the 1968 Mustang Coupe rising in the collector car market, driven by its blend of nostalgia, performance, and rarity.

In this blog post, we’ll explore the reasons behind this resurgence in popularity and why now might be the perfect time to invest in this legendary muscle car.

A Brief History of the 1968 Ford Mustang Coupe

The Ford Mustang debuted in 1964, creating a new category of American cars: the “pony car.” It was an instant success, combining affordability, sporty looks, and customization options. By 1968, the Mustang had become a symbol of American car culture, evolving in design and performance.

The 1968 Mustang Coupe was available with a range of engine options, from the economical 200-cubic-inch inline-six to the powerful 390-cubic-inch V8. This model year also marked an important moment for the Mustang’s role in pop culture, most notably with Steve McQueen driving a 1968 Mustang GT Fastback in the iconic film Bullitt.

However, while the Fastback models have often overshadowed the Coupe in collector circles, the tide is turning. The Coupe’s clean lines, classic proportions, and availability make it a rising star in the classic car world.

Why the 1968 Mustang Coupe’s Popularity Is Rising

1. Affordable Entry into the Classic Mustang Market

For years, the fastback versions of the Mustang, especially the ones featured in movies like Bullitt, have commanded premium prices in the collector market. In comparison, the 1968 Mustang Coupe has remained a more affordable option. However, as the price gap widens, more enthusiasts and collectors are turning to the Coupe as a way to own a piece of Mustang history without breaking the bank.

• Price Trends: As of recent years, the Coupe has been more accessible, often priced significantly lower than its fastback counterpart. But with rising interest in the model, those prices are starting to climb, especially for well-maintained or restored examples.

2. Timeless Design

The design of the 1968 Mustang Coupe is a classic American muscle cars. Its aggressive stance, long hood, and short rear deck give it a sporty, classic look that appeals to both seasoned collectors and a new generation of car enthusiasts. The Coupe’s distinctively clean and balanced proportions make it a standout.

• Customization: One of the reasons the Mustang became so popular in the first place was its endless customization options. This remains true for the 1968 Coupe, with enthusiasts able to modify everything from the engine and suspension to exterior and interior features, turning each car into a unique expression of its owner.

3. The Muscle Car Renaissance

The 1968 Mustang Coupe is part of the broader resurgence of interest in classic American muscle cars. As younger generations discover these vehicles, they are drawn to the raw power and mechanical simplicity that defines the muscle car era.

• Driving Experience: Unlike modern cars, which are dominated by digital interfaces and driver aids, the 1968 Mustang offers a visceral, analog driving experience. It’s a car you feel in your hands and under your feet, and this raw driving engagement is becoming increasingly rare in today’s automotive world.

4. Increasing Rarity and collectibility

As time passes, finding a well-preserved or fully restored 1968 Mustang Coupe is becoming more difficult. Many of these cars have been modified, raced, or neglected, leaving fewer original examples. As a result, collectors are beginning to recognize the value in original or well-maintained models.

• Investment Potential: The rarity and collectibility of the 1968 Coupe are driving up demand, and as more people enter the collector market, prices are beginning to rise. Those who invested in these cars a few years ago are seeing significant appreciation in value, making the Coupe a smart investment for those looking to enter the classic car market.

5. Pop Culture and Nostalgia

The Ford Mustang has been an enduring symbol of American culture for over half a century. Its starring roles in movies, TV shows, and music videos have cemented its place in pop culture history. For many, owning a Mustang—especially a classic like the 1968 Coupe—is about more than just driving; it’s about capturing a piece of the past.

• Generational Appeal: Baby boomers who grew up with the Mustang and Millennials who are drawn to the cool factor of classic cars are both fueling the renewed interest in this model. The Mustang Coupe is as much a statement of identity as it is a car.

What to Look for When Buying a 1968 Mustang Coupe

If you’re considering investing in a 1968 Ford Mustang Coupe, there are a few key things to keep in mind:

1. Condition

As with any classic car, condition is critical. Look for cars with minimal rust, solid bodywork, and a well-maintained engine. Restored cars can be a great option, but make sure the restoration was done with attention to detail and with quality parts.

2. Originality

Originality can add value to a 1968 Mustang Coupe. Cars with original engines, transmissions, and interiors are often more desirable than heavily modified ones. However, tasteful upgrades, such as modern brakes or suspension systems, can enhance the driving experience without detracting too much from the car’s value.

3. Documentation

A well-documented history of the car, including maintenance records and any restoration work, is always a plus. This provides insight into how the car was cared for and can help verify its originality.

Final Thoughts

The 1968 Ford Mustang Coupe is experiencing a well-deserved rise in popularity, making it an attractive option for both collectors and enthusiasts alike. Its timeless design, performance potential, and relatively affordable entry point compared to other classic Mustangs are driving more people to seek out this model.

As more people recognize the value of the 1968 Coupe, prices are likely to continue rising, making it not only a nostalgic purchase but also a solid investment. If you’ve ever dreamed of owning a classic Mustang, now might be the perfect time to jump on board before the market pushes these cars into the realm of unaffordability.

Whether you’re buying for the love of the car or for its investment potential, the 1968 Mustang Coupe offers a slice of American automotive history that will always be in style.